A shampoo commercial will feature as endorsers the so-called Most Beautiful Women of 2008, namely beauty queen Ruffa Gutierrez, TV soap princesses Judy Ann Santos and Claudine Baretto and controversial “kissing lady” Gretchen Barretto. Considered to be a casting coup in the ad industry, the four ladies represent her own genre of beauty and class. Some say that their combined “powers” of endorsing a beauty product do not really assure wider patronage from the buying public but it could definitely shape up their careers towards a mutually beneficial end, perhaps a movie featuring the pretty quartet.