The Blu-ray players are in a campaign of being sold in a cheaper price. Blu-ray Disk Association will grant licenses to a total of 11 Chinese companies, which would allow them to crank out a flood of inexpensive Blu-ray players. That means budget, south of $199. But the release of the chinese companies woul be next year, so dont expect that the price of the blue-ray players has dropped now. This would make hardcore movie addict to watch DVD’s 24/7.